FOD Rocks It Hard

The iconic Hard Rock Cafe brand opened the doors on its new flagship restaurant in London’s famous Piccadilly Circus last August.

The 1800SqM building has been completely transformed from a shop into the world famous themed restaurant with state of the art equipment including Brewfitt’s Future of Dispense system (FOD).

Serving 32 dispense taps, FOD’s unique combination of coolers, 4Flow coolant and Cooltube heat exchange technology ensures optimum and consistent dispense temperatures to every tap across the venue. Maintaining beer quality at peak times, particularly under the high volume loads experienced by this type of venue, is something Hard Rock Cafe’s beer partner, Budweiser Brewing Group wanted to be confident of maintaining for their worldrenowned brands.

"We are delighted that as part of our investment and work with the Hard Rock Cafe, we installed FOD by Brewfitt to ensure the best beer quality, minimal waste and potential for 6 week line cleaning routines could be established, saving valuable time and money without any compromise to our beers, which is paramount." commented James Morgan, Head of Brands Dispense at Budweiser Brewing Group UK&I. 

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